“Rice Marketing helped us articulate a clear positioning for our premium supermarkets because they clearly understand the needs of a premium customer. This led to our concept store over-achieving its sales launch target by 15%. They offered a level of skill and senior expertise which proved invaluable to our in-house team, ranging from leadership to format and category management skills. Rice Marketing have provided us a blueprint for micro and macro space and we look forward to involving them in developing our formats in the future”
Phil Ponsonby - Chief Executive Officer (trading) at The Midcounties Co-operative
“I realised that a local USP was fundamental to my success and invested in the team at Rice Marketing to build this as a key differentiator against larger local supermarkets..."
“...Rice Marketing quickly helped us to identify our brand strengths and more critically took us on the journey of launching our loyalty programme, Warner’s Budgens Taste Club, which today forms the single most important and effective tool in our ‘marketing armoury’... "
“Stephanie and her team were extremely professional through out the project....proved extremely beneficial to us in helping clarify our current position in the market..."
“We engaged Rice Marketing to bring some real passion and expertise into our food team as we started our Central England Co-operative brand positioning for food in our local supermarket..."
“QSP is a great initiative that really helped us get our foot in the door of some of the UK's top retail outlets. Working together as a collective makes a very attractive retail proposition.”
“Stephanie is a senior industry figure which made it really easy for us to get a quick and yet insightful report on how we are doing, where we need to go and how we might get there..."
“Stephanie Rice has been the architect of much of the positive change Newtrade has made in the past two years. Her marketing skills have helped our creative people to align their efforts and our better focus on delivering value to customers has paid off with 15% sales growth since we started working together."
“The Change4Life scheme is a fantastic way of making it easier for people to get fruit and veg round the corner from where they live. Eating 5-a-day can make a real difference to people’s health. And shopkeepers win too. Stores involved in a pilot have seen on average an increase of 40 per cent in sales of fresh fruit and vegetables..."